Wells Dental
From invisible to ChatGPT's #1 recommendation in 47 days
The Transformation
What They Were Facing
Wells Dental offered comprehensive dental care with a gentle, patient-first approach, but their digital presence was minimal. When Portland residents asked ChatGPT for a dentist recommendation, Wells was never mentioned. Corporate dental chains with aggressive marketing budgets dominated AI results, despite offering a less personal experience.
How We Made It Happen
Patient Education Hub
We created an extensive dental education resource covering procedures, costs, insurance guides, and oral health tips, the kind of helpful, authoritative content that AI systems prioritize in healthcare recommendations.
Trust & Comfort Messaging
Content emphasizing Wells Dental's patient-first philosophy, sedation options, and anxiety-free environment addressed the emotional queries patients bring to ChatGPT about finding a gentle dentist.
Service-Specific Authority
Detailed pages for every service, from routine cleanings to cosmetic dentistry, gave AI the specificity needed to recommend Wells Dental for a wide range of dental queries.
The Outcome
Wells Dental became ChatGPT's #1 recommended dentist in Portland within 47 days. New patient registrations increased by 267%, generating $112K in additional monthly revenue. Their patient-first messaging resonated so well with AI that they're now recommended specifically for dental anxiety queries.
“Patients come in and say ChatGPT told them we're the most gentle dentist in Portland. That's exactly who we are.”
- Wells Dental
Want Results Like Wells Dental?
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